7 Creative Ways to Get Fitness Clients

A fitness business can’t exist unless it has a steady flow of clients. You may feel like you’re already doing it all, or like you don’t have the time or money to market…

But once you take a look at these 7 creative ways to get fitness clients to your group classes, gym or studio, you’ll realize there’s lots you can do to drum up new business!

  1. See What Your Competition is Doing

Okay – this isn’t a way to get clients in and of itself… But if other businesses are doing something, it’s probably working. Seeing how a successful business does marketing is the best way to discover what works!

  1. Offer More Classes

Variety is the spice of life – and also of a successful fitness business. Offering more types of classes means being attractive to more potential customers. Don’t hold back.

  1. Reward Folks for Referrals

According to Nielsen, people are 4 times more likely to buy when referred by a friend. This means you’ll go far by motivating clients to refer people with perks, giveaways and freebies.

  1. Partner Up with Local Businesses

Something we focus on with MokFit is helping local businesses work together. However, you can do the same on your own by offering cross-venue discounts and bonus programs.

A third option is referring business to each other – e.g. giving out juice bar flyers in your gym and vice versa.

  1. Offer Goal-Oriented Programs

Generally speaking, people don’t want to do sports. They want to look toned, stay slim and feel healthy. Focus your marketing on these desires by positioning your services in a customer-centric way.

One way to do this is by naming your programs after the results they deliver – e.g. “booty bootcamp” or “ab mondays”.

  1. Beginner Days

Many people feel intimidated about the mere idea of coming to a gym or sports session. Help them get over their fear by making beginner-friendly sessions, days and even weeks.

  1. Bring a Friend For Free

Something that keeps people doing sports is peer support. Allowing people to bring their friends in free of charge gives them that support – and gives you another potential client in the form of their friend. It’s a win-win situation, in other words.

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